Entrepreneurship as a Service: Your Outsourced Sales and Marketing Team
Entrepreneurship as a Service is Caprae Capital's fractional growth team for founders and new business owners. One monthly plan gives you outsourced sales and marketing: cold calling, LinkedIn outreach, social media, email newsletters, handwritten letters, PR and light software work, with about 40 hours of dedicated time each month.
Think of it as growth as a service: the output of a small business development and marketing team, without hiring for each role.
Fractional business development means sharing an experienced team's time across a few clients, so each business gets senior-level outreach and marketing for a fraction of full-time cost.
Seven Channels, One Team
Cold Calling & LinkedIn Outreach
Outsourced business development that books conversations with buyers, partners and customers.
Social Media Management
Consistent posting and engagement on the platforms your customers use.
Newsletter & Email Campaigns
Regular newsletters and email sequences that keep your pipeline warm.
Handwritten Letter Campaigns
Personal direct mail for high-value prospects who ignore digital outreach.
Software Development
Light builds and fixes: landing pages, integrations and simple tools.
Press Releases & PR
Announcements of launches, hires and milestones placed with the right outlets.
Why an Outsourced Growth Team
| Hiring in-house | Entrepreneurship as a Service | |
|---|---|---|
| Roles covered | Usually one per hire | Outreach, social, email, PR and dev |
| Time to start | Weeks of recruiting | Plan agreed in the first call |
| Fixed cost | Salary, benefits and tools | One monthly fee |
| Flexibility | Hard to scale down | Reallocate hours each month |
How an Engagement Runs
Intake Call
Goals, audience, offer and current channels.
30-Day Plan
Hours allocated across the channels with the best expected return.
Launch
Campaigns go live, run by a named point of contact.
Weekly Reporting
Activity, replies and meetings booked, every week.
Monthly Review
Hours move to what is working.
Built for Growing and Newly Acquired Businesses
Growth-Stage Founders
Founders who need outsourced business development before building a sales team.
New Business Acquirers
Owners in their first year after close who need marketing running from day one.
Small Businesses
Outsourced operations for small business owners without a marketing department.
Operators, With Senior Oversight
Entrepreneurship as a Service is overseen by founder Kevin Hong, who spent seven years as a business journalist and scaled two startups to $31M and $7M ARR.
Each client has a named point of contact, and senior team members review messaging and campaign results every week.
Kevin Hong
Founder, Caprae Capital
Former business journalist (7 years) who scaled two startups to $31M and $7M ARR and raised $8M+ in venture capital. Chicago Booth MBA and Amazon bestselling author.
Full profile
Disclosure: Jeff Blacklock later joined Caprae Capital as a Deal Adviser.
Read the case studyCommon Questions
What is Entrepreneurship as a Service?
Entrepreneurship as a Service gives growth-stage entrepreneurs and founders fractional operations support. Instead of hiring for each role, you get one team that handles outreach, marketing, PR, and software work.
What's included in Entrepreneurship as a Service?
The service covers cold calling and LinkedIn outreach, social media management, newsletter and email campaigns, handwritten letter campaigns, press releases and PR, and marketing optimization. For full software builds, see our Tech Development service.
Is Entrepreneurship as a Service better than hiring in-house?
One full-time hire usually covers one role. For one monthly fee, Entrepreneurship as a Service gives you outreach, social media, email, PR, and development support together. It's a practical way to grow before you're ready to build a full team.
Is this a good fit if I just bought a business?
Yes. One of our acquisition entrepreneurs closed a deal using Search as a Service, then switched to Entrepreneurship as a Service to keep growing after close. It's a good fit when you aren't ready to hire a full team yet, but still need outreach and marketing support.
Ready to Grow Without Hiring a Full Team?
Book a growth planning call. We'll map your 30-day plan and show which channels to start with.